Claude Cowork Setup: How One Founder Replaced $14K of Agency Work in 30 Minutes

章节 1：开场与嘉宾背景：从“一日律师”到营销专家的职业转型

📝 本节摘要：

本节作为访谈的开篇，主持人 Jonathan 热情介绍了嘉宾 Steve Cunningham，回顾了 Steve 曾作为其 AI 启蒙导师的渊源。Steve 分享了自己极具戏剧性的职业背景：他曾是一名法学院毕业生，却在正式成为律师仅一周后便辞职，原因是他发现律师的工作枯燥乏味，且大多数合伙人的生活状态并非他所向往。出于对创造力的追求和对商业书籍的兴趣，他最终转型创立了自己的营销代理公司。

[原文] [Jonathan]: we are going to go over my setup for how I am using specifically cloud co-work which is a layer on top of cloud code and by the time this comes out I'm assuming all of the other large language models will have some version of this watch but basically it's like the promise of agents is here It's in tools like cloud co-work and there's a lot of things you have to do right in order to leverage it well and I want to show my setup and what I want to show specifically is how it's evolved even in just in 3 weeks So gtming good afternoon everyone It is I Jonathan Carford aka Coach K This is another episode of the new season of 2026 GTM AI podcast and I am actually super geeked if that's the right term to have my man Steve Cunningham on with me When I first started my AI journey I started a company who helped with AI and I was looking for any education I could around AI besides my own company And Steve's company was one of the one I went through his program three years ago three and a half four years It's been a while now And so he was one of my um I guess you say one of my AI mentors along the way which I'm super grateful and just incredibly humbled you'd be willing to come back on and talk to me about this since you are a part of my journey along with this AI guy in India who helped me learn a lot too So just I just want to tell you first off thank you for being a part of the journey I'm just super excited to have you How are you

[译文] [Jonathan]: 我们今天要以此为主题，探讨我是如何具体使用 Claude Cowork 的，这是构建在 Claude Code 之上的一个层级。等到这期节目播出时，我假设所有其他的大型语言模型都会推出类似的功能供大家观看。但这基本上意味着 Agent（智能体）的承诺已经兑现，就在像 Claude Cowork 这样的工具中。为了用好它，你必须做对很多事情，所以我想展示我的设置，特别想展示它是如何在短短 3 周内进化的。那么，GTM 正在进行中，大家下午好。我是 Jonathan Carford，人称 Coach K。这是 2026 GTM AI 播客新一季的又一集，我现在真的超级——如果这个词恰当的话——“极客般兴奋”（geeked），能邀请到我的老兄 Steve Cunningham。当我最初开始我的 AI 之旅时，我创办了一家帮助应用 AI 的公司，除了我自己的公司外，我当时在寻找任何能找到的 AI 教育资源。Steve 的公司就是其中之一，我大概在三年前，或者三岁半、四年前参加过他的课程。已经有一段时间了。所以他算是我的一位……我想你可以说是我一路走来的 AI 导师之一，对此我超级感激，而且你愿意回来和我聊这个话题让我感到非常荣幸，因为你和另一位帮助我学到很多的印度 AI 专家一样，都是我旅程的一部分。所以我只想首先对你说，谢谢你成为这段旅程的一部分。我真的很兴奋能邀请到你。你好吗？

[原文] [Steve]: Yeah I'm doing really well I don't know if it was three or four years ago Probably three and yeah I'm just super pumped for what you built and since we last spoke So great to be here

[译文] [Steve]: 耶，我过得非常好。我不确定那是三年前还是四年前，可能大概是三年前吧。是的，我也为你所建立的一切感到超级兴奋，尤其是自从我们上次交谈以来。所以很高兴来到这里。

[原文] [Jonathan]: Yeah it's been a blast So you obviously when I joined you you were running the Simple Academy and you've had read it for me You've been involved with tons of stuff since But your launch by the time this comes out you would have launched humans plus agents which I'm super excited to hear about But before we get into the business side of it I'd love to know my audience always loves to know the human behind who the heck we're talking to So tell me about Steve who is the non-LinkedIn non-res version Who the heck is Steve and how did you get this crazy AI shenanigans

[译文] [Jonathan]: 是啊，这真是一段很棒的经历。显然当我加入你的课程时，你正在运营 Simple Academy，而且你有 ReadItForMe（读书摘要服务）。从那以后你涉足了很多事情。但这期节目播出时，你应该已经推出了“Humans + Agents”（人类+智能体）项目，我超级期待听到关于它的内容。但在我们进入商业话题之前，我想了解一下——我的听众总是喜欢了解我们交谈对象背后的“人”。所以跟我说说 Steve，那个非 LinkedIn、非简历版本的 Steve 是谁？Steve 到底是谁？你是怎么卷入这场疯狂的 AI 恶作剧（shenanigans）中的？

[原文] [Steve]: Yeah Well I always start off my story by telling everybody I was a lawyer for exactly one week which is a true story Grew up in just outside of Toronto Canada What else can I tell you before the work stuff played hockey as a kid growing up Canadian boy Played college hockey Went to school in Maine at Kohley College Did a lawyer thing for one week and then created a marketing agency Did that for about 10 years

[译文] [Steve]: 好的。我也总是以告诉大家我当了“整整一周”的律师来开始我的故事，这是个真事。我在加拿大多伦多郊外长大。在工作之外还能告诉你什么呢？作为一个加拿大男孩，小时候打冰球，大学也打冰球。我在缅因州的 Colby College 上学。做了一周的律师，然后创建了一家营销代理公司。在那行干了大概 10 年。

[原文] [Jonathan]: So hang on a second when you were a lawyer like what made you go I'm going to do marketing What was the thing that made you go this is not for me What was that

[译文] [Jonathan]: 等一下，当你是个律师的时候，是什么让你决定“我要去做营销”？是什么让你觉得“这行不适合我”？那是什么原因？

[原文] [Steve]: Well so the story is in Canada when you're in law school you get a job in the summer usually between your second and third year and what you'll usually do is go basically carry the bag as a senior partner and just go shadow them and help them and kind of get a chance to see what it all be about And I realized that that was going to be my life They don't tell you this before a lot Like my advice to anybody who's thinking of doing a profession is to like to go do the work Well I love law school was amazing super intellectually stimulating all the good things But the work of being a lawyer seemed to me at that time to be very mind-numbing And most of the partners that I met hated their lives Not all of them Some of them were engaged in their practice and all that good stuff But I just decided that was going to be my life and I'd rather try to make my own way as an entrepreneur and that was it And the story with the one week part is in Canada they called articling which is basically like a internship for your a full lawyer and as I was finishing up my articling they asked me to come back as a lawyer and I said no I don't want to I'm leaving and they said well you're working on this one file could you just stick around to finish finish it finish the file So I said "Yeah great Then I'll have a story to tell for the rest of my life and I'm going to go." So yeah that's that was why I was a lawyer for exactly one week

[译文] [Steve]: 那个故事是这样的，在加拿大读法学院时，你通常会在第二年和第三年之间的暑假找份工作。你通常做的基本上就是给高级合伙人“拎包”（carry the bag），去跟随他们，给他们打下手，这让你有机会看看这一行到底是怎么回事。然后我意识到那将是我未来的生活。在此之前没人告诉你这些。我对任何想从事某个职业的人的建议是，去实际做那个工作。我喜欢法学院，那很棒，智力上非常受启发，全是好东西。但律师的实际工作在当时对我来说似乎非常令人麻木（mind-numbing）。而且我遇到的大多数合伙人都讨厌他们的生活。不是所有人，有些人投入在他们的业务中，也不错。但我就是认定那将是我的生活，而我宁愿尝试作为创业者走出自己的路，就是这样。关于“一周”的故事是，在加拿大有一种叫“Articling”（见习期）的制度，基本上就像是正式成为律师前的实习。当我要结束见习期时，他们邀请我回来做正式律师，我说不，我不想，我要走了。他们说：“好吧，你正在处理这一个案卷，你能留下来把它做完吗？把案卷结了。”所以我说：“好啊，太棒了。这样我就有一个可以说一辈子的故事了，然后我就走人。”所以是的，这就是为什么我当了整整一周的律师。

[原文] [Jonathan]: And why So why marketing Because of all the things you could have done from a lawyer Why marketing

[译文] [Jonathan]: 那为什么？为什么是营销？因为从律师转行你可以做很多事，为什么选营销？

[原文] [Steve]: Well I had read a whole bunch of business books because I had a my family had a very small signage company and I one of the things I wanted to do was to join the family business So I'd read a whole bunch of marketing and the people or the business book authors who seemed the most interesting to me were the marketing people because they were like crazy ideas and offthe-wall kind of stuff right So it was I put no more thought into it than that It seemed like that kind of work would be fun I've always been somebody who was creative and liked to create things and so marketing was a you know you get to go to make stuff up all day and thought it would be fun It turns out I didn't have that much fun running a marketing agency but you know I you got to learn these lessons more than once before they stick

[译文] [Steve]: 我读了一大堆商业书籍，因为我家里有一个非常小的标志牌公司，我想做的事情之一就是加入家族企业。所以我读了一大堆营销书，而在那些商业书作者中，我觉得最有趣的就是营销人员，因为他们总是有疯狂的点子和稀奇古怪的东西，对吧？所以我其实没多想其他的。看起来那种工作会很有趣。我一直是一个有创造力、喜欢创造事物的人，而营销嘛，你知道，你可以整天去编造东西，我觉得那会很好玩。事实证明，经营一家营销代理公司并没有那么好玩，但你知道，有些教训你得学个不止一次才能长记性。

[原文] [Jonathan]: Well I can say from being on the other side of it at some part of your path like it seems like you seem to have mastered the marketing world And obviously with AI you could tell me better than anyone that it's definitely shifted a ton since when you started marketing So just seeing yourself who's been in the marketing space and then adjusting as you need to and still having success I think is really cool So first off congrats on that I think it's great

[译文] [Jonathan]: 我可以说，从另一方面来看，在你职业路径的某个阶段，似乎你已经掌握了营销界。显然随着 AI 的出现，你比任何人都更清楚，这与你刚开始做营销时相比已经发生了巨大的转变。所以看到你在营销领域深耕，然后根据需要进行调整，并且依然取得成功，我觉得真的很酷。所以首先，恭喜你，我觉得这很棒。