Dylan Field: Is AI Replacing Designers?, Design is the New Code & Democratizing Creativity

章节 1：Figma的创立初心与设计使命

📝 本节摘要：

Dylan Field介绍，Figma于2012年创立，目标是帮助优秀团队设计、创作并构建顶尖软件。如今，人们也用它制作营销材料、广告、演示文稿、白板和图表。他认为设计仍是Figma的核心，而设计涵盖创造力与解决问题，也包括品牌、产品等多种领域。

[原文] [Chamath Palihapitiya]: Dylanfield, welcome to the All In interview.

[译文] [Chamath Palihapitiya]: Dylan Field，欢迎来到《All-In》访谈。

[原文] [Dylan Field]: Thank you. Thanks for having me.

[译文] [Dylan Field]: 谢谢，谢谢你们邀请我。

[原文] [Chamath Palihapitiya]: We are here in beautiful Napa, Yountville, California.

[译文] [Chamath Palihapitiya]: 我们现在在加州扬特维尔，纳帕谷的美丽地方。

[原文] [David Sacks]: Yeah, you're three drinks in.

[译文] [David Sacks]: 是啊，你已经喝了三杯了。

[原文] [Chamath Palihapitiya]: We're a couple drinks in, and we decided to go on camera.

[译文] [Chamath Palihapitiya]: 我们都喝了几杯了，还决定开着摄像头录节目。

[原文] [David Sacks]: Yeah, why not?

[译文] [David Sacks]: 是啊，有什么不行？

[原文] [Chamath Palihapitiya]: Why not? Well, but what are you doing here?

[译文] [Chamath Palihapitiya]: 有什么不行？不过，你来这里是做什么的？

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[原文] [Dylan Field]: I was, for this event that you're going to be at tomorrow as well.

[译文] [Dylan Field]: 我是来参加这个活动的，你明天也会去。

[原文] [Chamath Palihapitiya]: I'm at an event tomorrow?

[译文] [Chamath Palihapitiya]: 我明天要参加活动？

[原文] [Dylan Field]: Same event, and we were basically talking about design, product development. I stuck in a little bit of security; thought that'd be nice. But overall, a lot about just how product development is evolving. In my point of view, the thing you'd expect me to say, too, is that design is the new code. What's happening right now is, as coding models get better, I'm not saying that you don't need engineers. We definitely need engineers at Figma. We love our engineers. But also, the nature of programming is changing. And as it changes, the value is rising in terms of differentiation to the top.

[译文] [Dylan Field]: 是同一个活动。我们主要聊了设计和产品开发，我还顺带加了点安全方面的内容，觉得这样挺好。总的来说，谈了很多产品开发正在如何演变。我想你也会预料到我会这么说：设计就是新的代码。现在，随着编程模型越来越强，我并不是说工程师就不需要了。Figma当然需要工程师，我们也非常喜欢我们的工程师。但编程的本质也在改变。随着这种变化，差异化的价值越来越高，顶尖表现也更显重要。

[原文] [Chamath Palihapitiya]: Right.

[译文] [Chamath Palihapitiya]: 没错。

[原文] [Dylan Field]: That's design, that's brand, it's marketing as point of view, it's being bold, and it's the emotional reaction you're able to elicit. And I think that a lot of people are missing that. We also talked a lot about AI and just kind of—

[译文] [Dylan Field]: 这就是设计、品牌，是把营销做出观点，是敢于大胆表达，也是你能激发的情感反应。我觉得很多人都忽略了这一点。我们还聊了很多人工智能，以及……

[原文] [Chamath Palihapitiya]: Okay, so you did a thing on stage today. You talked with Nikesh.

[译文] [Chamath Palihapitiya]: 好，你今天上台做了个分享，还和 Nikesh 谈了谈。

[原文] [Dylan Field]: I'm just recapping the interview here. Sorry.

[译文] [Dylan Field]: 我只是在这里回顾刚才的访谈。抱歉。

[原文] [Chamath Palihapitiya]: It's great. Like, it's good. Like, we can fast-forward. But I want to back up. You're the CEO of Figma, a publicly traded company. Maybe you can just give the quick elevator pitch on Figma, and when did you start the business?

[译文] [Chamath Palihapitiya]: 挺好的，真的不错。我们可以快进一下。不过我想先往回聊聊。你是上市公司 Figma 的首席执行官。能不能简单介绍一下 Figma？你们是什么时候创立公司的？

[原文] [Dylan Field]: Yeah, we started Figma back in August 2012. And the quick pitch is: this is where we want to make it so that the best teams in the world can design and create and build the world's best software. We're also used for all sorts of stuff: marketing, advertising, slides, whiteboarding, diagramming, you name it. If it's visual at all, someone's probably doing it in Figma, even if it's not meant for that.

[译文] [Dylan Field]: 对，我们早在2012年8月就创立了 Figma。简单来说，我们希望让世界上最优秀的团队能在这里设计、创作并构建世界上最出色的软件。大家也用 Figma 做各种事情，比如营销、广告、演示文稿、白板和图表，能想到的都有。只要是视觉相关的东西，很可能就有人用 Figma 来做，即使它原本并不是为此设计的。

[原文] [Chamath Palihapitiya]: People call it design software. Is that a fair characterization, or does it not capture the full spectrum of what the service is?

[译文] [Chamath Palihapitiya]: 大家把它称作设计软件，这样说准确吗？还是说这没能涵盖这项服务的全部用途？

[原文] [Dylan Field]: No, I mean, I think that design is really our center and our core. When I'm in a product review and talking with the team, we talk about designers. We talk about what they want. Design is also a term that's so interesting because there are a hundred definitions of design.

[译文] [Dylan Field]: 不，我的意思是，我认为设计确实是我们的中心和核心。我参加产品评审、和团队交流时，我们会谈设计师，谈他们想要什么。“设计”这个词也很有意思，因为它有上百种定义。

[原文] [Chamath Palihapitiya]: Right.

[译文] [Chamath Palihapitiya]: 没错。

[原文] [Dylan Field]: I think a lot about the definition of it as maybe creativity meets problem-solving. But there are so many others you can find. And design can refer to everything from interior to industrial, to product design, to brand design, and so on. So people think about a lot of things when they think about design.

[译文] [Dylan Field]: 我常常会想，设计或许是创造力与解决问题的结合。当然，还有很多其他定义。设计所指的范围也很广，从室内设计、工业设计，到产品设计、品牌设计等等。所以人们想到设计时，脑海里会浮现很多不同的东西。