Mark Zuckerberg : How to Build the Future

章节 1：开场：Facebook 诞生前的灵感与尝试

📝 本节摘要：

主持人开场介绍嘉宾马克·扎克伯格，并请他讲述 Facebook 的早期经历。扎克伯格说，自己一直对人着迷，大学时主修心理学和计算机科学。2004 年的互联网能找到新闻、电影、音乐等几乎所有内容，却缺少关于他人的信息，因为这类信息需要工具让人们主动表达自己。他在哈佛做过选课网站 Course Match 等十来个小项目，发现人们非常渴望了解身边的人。他做第一版 Facebook 是为了满足自己和朋友的需求，当时完全没想过它会成为一家公司。

[原文] [Sam Altman]: Welcome to How to Build the Future. Today our guest is Mark Zuckerberg. Mark, you have built one of the most influential companies in the history of the world, so we are especially excited that you are here. I'm not sure where to go from there. Why don't we start with just the early days of Facebook? Tell us what it was like when you started it.

[译文] [Sam Altman]: 欢迎收看《如何构建未来》（How to Build the Future）。今天的嘉宾是马克·扎克伯格（Mark Zuckerberg）。马克，你打造了世界历史上最具影响力的公司之一，所以你能来，我们特别兴奋。我都不知道接下来该从哪儿说起了。要不我们就从 Facebook 的早期开始聊吧？跟我们讲讲你刚创办它时是什么样的。

[原文] [Mark Zuckerberg]: Sure. So for me, the thing that I was really fascinated by, and and always have been, is people, right? And and how how people work. You know, I was in college, I I studied psychology and computer science, and you know, one of the things that you learn when you study psychology is that there are all these parts of the brain which are geared just towards understanding people, right? Understanding language, how how to communicate with

[译文] [Mark Zuckerberg]: 好的。对我来说，我一直以来真正着迷的就是人，对吧？还有人是怎么运作的。你知道，我上大学时学的是心理学和计算机科学。学心理学会了解到一件事：大脑里有很多区域专门用来理解他人，对吧？比如理解语言、如何与

[原文] [Mark Zuckerberg]: each other, understanding facial expressions, emotions processing. Yet when I looked out at the internet, right, in in 2004, which is when I was getting started, you can find almost anything else that you wanted, right? You could find news, movies, music, reference materials, but the thing that mattered the most to people, which was other people, and like understanding what's going on with them, it just wasn't there, right? And I I think what was going on was that all that other content was just out there, able to be indexed by, you know, search engines and and other services. But in in order to understand what's going on with people, you needed to build tools that made it so that they could express what was going on with themselves. You know, I wanted to figure out what courses to take, so I I built this little website,

[译文] [Mark Zuckerberg]: 彼此沟通、理解面部表情、处理情绪。可是 2004 年我刚起步那会儿，放眼整个互联网，你几乎能找到想要的任何别的东西，对吧？新闻、电影、音乐、参考资料都有，但对人们最重要的东西——也就是其他人，以及了解他们身上发生了什么——偏偏就没有，对吧？我觉得原因在于，其他那些内容本来就摆在那里，可以被搜索引擎和其他服务索引；但要了解人们的近况，你就得开发工具，让人们能够表达自己身上发生的事。你知道，当时我想搞清楚该选哪些课，于是就做了个小网站，

[原文] [Mark Zuckerberg]: Course Match, that, you know, that just made it so that you could enter what courses you were taking, and you could click on them and see who else was in them, and it it did all these correlations, so it told you people who who who took this course were likely to enjoy this course too. And you know, the thing that that just struck me from the beginning is, you know, people would just spend hours clicking through the "here are the courses that people are taking" and "wow, like, isn't it interesting that this person is interested in these things." And and it was just text, right? There was nothing that was like super interesting there, but that just struck me as, you know, people have this deep thirst to understand what's going on with with those around them. And, you know, there were probably, you know, 10

[译文] [Mark Zuckerberg]: 叫 Course Match。你可以填上自己在上哪些课，点进去就能看到还有谁也在上，它还会做各种关联分析，告诉你上过这门课的人很可能也会喜欢那门课。从一开始就让我印象深刻的是，人们会花上好几个小时，一页页点着看“大家都在上哪些课”，感叹“哇，这个人居然对这些感兴趣，真有意思”。而那些只是纯文字，对吧？没什么特别吸引人的东西。但这让我意识到，人们有一种强烈的渴望，想了解身边的人都在做什么。而且，大概还有十来个

[原文] [Mark Zuckerberg]: other things like that that I built when I was at Harvard before I actually got around to to building the first version of of Facebook that kind of added a lot of these things together.

[译文] [Mark Zuckerberg]: 类似的东西，是我在哈佛时做的，之后我才真正着手开发第一版 Facebook，它算是把这些东西都整合到了一起。

[原文] [Sam Altman]: Did you think Facebook was going to be a company when you started?

[译文] [Sam Altman]: 你刚开始做的时候，有想过 Facebook 会成为一家公司吗？

[原文] [Mark Zuckerberg]: I I built the first version of Facebook because it's something that my friends and I wanted to use at Harvard: a directory and a way to connect with the other people around us. And I I didn't think at all that it was going to be a company. I remember very specifically the night that that we launched the first version, I I went out to to get pizza with a couple of my friends who who who now work here, and, you know, and I remember really clearly we were talking about how one

[译文] [Mark Zuckerberg]: 我做第一版 Facebook，是因为我和朋友们在哈佛想用这么个东西：一本通讯录，一种和身边其他人建立联系的方式。我完全没想过它会成为一家公司。我清楚地记得，第一版上线那天晚上，我和几个朋友出去吃披萨——他们现在都在这里工作——我记得特别清楚，我们当时聊到，总有一天