How to Make Money Like The Top 0.001%

章节 1：财富的真相与第一步：建立可预测的收入

📝 本节摘要：

本节揭示了顶级富豪（0.001%人群）积累财富的真正途径并非薪水或房产，而是拥有具有高“企业价值”的生意。作者指出，提升企业价值的第一步是建立“可预测收入”（Predictable Revenue）。买家愿意为那些收入稳定、具有持久性（Durable）的企业支付高价。作者通过电信公司、房屋建筑商和广告牌公司的案例，说明了任何行业都可以通过创新（甚至利用ChatGPT）转型为订阅模式，构建经常性收入流。

[原文] [Speaker]: have you ever wondered how the top 0.001% make fuck you money it's not from a salary It's not from investing And it's definitely not from real estate It's from being a business owner

[译文] [Speaker]: 你是否想过那最顶尖的 0.001% 的人是如何赚到“去你的”钱（fuck you money，指实现完全财务自由的资金）的？这绝不是靠薪水，不是靠投资，也绝对不是靠房地产。而是靠成为一名企业主。

[原文] [Speaker]: I know this because I went from broke at 24 to selling my first company for millions at 28 Since then I've built and sold multiple software companies and now own a portfolio on track to be worth a billion dollars in the next 3 years

[译文] [Speaker]: 我之所以知道这一点，是因为我在 24 岁时还身无分文，到了 28 岁就以数百万美元卖掉了我的第一家公司。从那以后，我建立并出售了多家软件公司，现在拥有的投资组合有望在未来 3 年内价值达到 10 亿美元。

[原文] [Speaker]: Most people think getting rich is about making a lot of money When in reality it's about owning a business that's worth a lot of money and knowing how to increase the enterprise value which just means how much somebody's willing to pay to buy your business

[译文] [Speaker]: 大多数人认为致富就是赚很多钱。而在现实中，它是关于拥有一家“值”很多钱的企业，并懂得如何提升企业价值（enterprise value），这仅仅意味着别人愿意花多少钱来买你的生意。

[原文] [Speaker]: And today I'll show you exactly how to do it step by step Step number one make your revenue predictable Kind of simple but buyers will pay top dollar when they can count on your income meaning that your revenue becomes predictable durable That's the language

[译文] [Speaker]: 今天我将一步步地向你展示确切的操作方法。第一步，让你的收入变得可预测。听起来很简单，但当买家可以指望你的收入时，他们会支付最高的价格，这意味着你的收入变得可预测、持久（durable）。这就是行话。

[原文] [Speaker]: When they look at the trailing 12 and trailing 24 months of your business and it just keeps going sideways or ideally up a buyer is going to pay more for that kind of business because they can predict in the future it'll keep doing the same thing,

[译文] [Speaker]: 当他们查看你生意过去 12 个月和过去 24 个月（trailing 12 and trailing 24 months）的数据时，如果它保持平稳或者理想情况下在上升，买家会为这类生意支付更多，因为他们可以预测未来它会保持同样的表现。

[原文] [Speaker]: Just think about your phone bill It's why telecom companies are worth so much money because you pay the same every month

[译文] [Speaker]: 想想你的电话费。这就是为什么电信公司这么值钱，因为你每个月都支付相同的金额。

[原文] [Speaker]: And look when I share this some people are like "Well I don't have reoccurring revenue." But check it out My brother's a home builder He started selling lawn care and snow removal as a contract to the people that bought home from him

[译文] [Speaker]: 听着，当我分享这个观点时，有些人会说：“好吧，但我没有经常性收入（reoccurring revenue）。”但看看这个：我的兄弟是个房屋建筑商，他开始向那些从他那里买房的人销售草坪护理和除雪服务的合约。

[原文] [Speaker]: My buddy Nick owns a sign company He started selling maintenance contracts I sell software Guess what subscription revenue is a beautiful thing but every business has the opportunity to build reoccurring predictable revenue

[译文] [Speaker]: 我的哥们 Nick 开了一家广告牌公司，他开始销售维护合约。我卖软件，你猜怎么着，订阅收入是一件美妙的事情，但每个企业都有机会建立经常性的、可预测的收入。

[原文] [Speaker]: You just got to be creative Ask Chad GPT It's right there This is what the money people call durable revenue

[译文] [Speaker]: 你只需要有创造力。去问问 ChatGPT，答案就在那里。这就是搞金融的人所说的“持久性收入”（durable revenue）。