How Claude Code Can Replace Your Marketing Team

章节 1：Claude Code 与营销团队的替代危机

📝 本节摘要：

Eric 开场即抛出重磅话题，探讨 Claude Code 如何取代营销团队。他分享了一个亲身案例：为了重新发布 SEO 产品 ClickFlow，他利用 Claude Code 独立完成了一份通常需要花费 2-3 万美元才能外包的“进入市场（Go-To-Market）”计划。这套计划包含了邮件漏斗、着陆页文案等，完成度高达 95% 且毫无“AI味”。由此，Eric 引用英伟达 CEO 黄仁勋的观点，提出了一个尖锐的问题：如果 AI 能做到这种程度，大多数普通营销人员的未来在哪里？

[原文] [Eric]: all right Neil let me tell you this okay let me tell you how cloud code will replace your marketing team i'm going to give you some examples here because I've been on this Cloud Code train one of our mutual friends he messaged me every day now he's like I wish I could just replace everyone he's like these 400 people gone all these people going to be fired soon right and I'm just like I ran this cuz we we just relaunched Clickflow today remember the the SEO product that we had so I wanted a go-to market plan for ClickFlow but you know how much a go to market plan would typically cost if you have someone that's writing your email funnels like onboarding emails abandoned emails um you know um churn save and all these emails right the the um the landing page copy all these things you're probably paying a go to market person who's good maybe 20 to 30 grand for this right so at minimum so I had I basically had it interview me i said "Here's what I'm trying to do here's what the goals for this thing are."

[译文] [Eric]: 好了 Neil，让我跟你说这个，好吗，让我告诉你 Claude Code（原文误识别为 Cloud Code）将如何取代你的营销团队。我要给你一些例子，因为我已经上了这趟 Claude Code 的车了。我们要好的一个朋友，他现在每天都发信息给我，他说：“我真希望能把所有人都换掉。”他说：“这400人都得走，这些人很快都要被炒鱿鱼了，对吧？” 我当时就想，我也试运行了一下，因为我们今天刚刚重新发布了 ClickFlow，记得吗，就是我们以前那个 SEO 产品。所以我想要一份 ClickFlow 的“进入市场计划（Go-to-market plan）”。但是你知道一份进入市场计划通常要花多少钱吗？如果你找人来写你的邮件漏斗（Email Funnels），比如用户引导邮件（Onboarding emails）、弃单挽回邮件（Abandoned emails）、嗯，你知道，防止流失邮件（Churn save）以及所有这些邮件，对吧，还有着陆页文案（Landing page copy）所有这些东西。你如果不花个大概 2万到3万美金，是请不到一个优秀的负责进入市场的人的，对吧，这还是最低标准。所以我基本上是让它（AI）来面试我。我说：“这是我想做的事情，这是这个项目的目标。”

[原文] [Eric]: And it asked me like 10 questions and it I use cloud code to spit this out and it put it in these neat folders okay and I I read through the onboarding emails alt abandoned cart all these things it basically was 95% there it doesn't even look like AI copy even the sales emails the pre-sale emails were good i'm like "Oh my god." So the the prompt I put out to X was like "If I can create this go to market plan quickly like what happens to not all marketers what happens to most marketers right?" And I just threw this this this out there because it's like you still need people to do this stuff right you but you need you need very high agency people to manage these things and I was like that is just one example where I'm just like you know the coders have already seen the light right they've already seen that Jensen said this Jensen Huang from Nvidia he was like you know if people are still coding he was like I would prefer my engineers don't code so they can work on higher leverage things right and so my question is you know what happens to most marketers

[译文] [Eric]: 然后它问了我大概10个问题，我就用 Claude Code 把这些东西吐了出来，它把文件放在了整洁的文件夹里，好吗。我通读了引导邮件、弃单挽回（Abandoned cart）以及所有这些东西，它基本上已经完成了95%。它看起来甚至不像 AI 写的文案，即使是销售邮件、预售邮件都很棒，我当时就想：“天啊。” 所以我在 X（推特）上发的那个提示（Prompt）是：“如果我能这么快地创建这个进入市场计划，那么并非所有营销人员，而是大多数营销人员会发生什么，对吧？” 我把这个抛出来是因为，确实还是需要人来做这些事的，对吧，但你需要的是非常具有“高能动性（High Agency）”的人来管理这些事情。我觉得这只是一个例子，我就觉得，你知道程序员们已经看到了曙光，对吧？他们已经看到 Jensen 说的话了，英伟达的黄仁勋（Jensen Huang），他说，你知道，如果人们还在写代码……他说：“我宁愿我的工程师不写代码，这样他们可以从事更高杠杆（Higher Leverage）的工作，对吧？” 所以我的问题是，你知道，大多数营销人员将会面临什么？