I Built An Entire AI Marketing Team With Claude Code In 23 Minutes

章节 1：项目愿景与基础环境搭建

📝 本节摘要：

在本节中，演讲者 Craig Hewitt 阐述了本期视频的核心目标：利用 Claude Code 为其新产品 LinkBerry 构建一个全能的 AI 营销部门。他强调了在产品开发之外，营销与销售（Distribution）对于品牌存亡的关键作用。Craig 展示了在 Cursor 编辑器中初始化的项目环境，并介绍了他是如何利用名为 "SEO Machine" 的现有 Claude Code 项目作为基础参考（Reference），来构建这个包含 SEO、邮件营销及付费获客等多维度的自动化营销工具。

[原文] [Craig Hewitt]: in this video we're going to build an entire marketing team of just one person and that person's name is Claude we're going to use Claude code to build an entire marketing department for our new product at Linkberry because you got to know like building product that people love and get a lot of value from is really important but marketing sales distribution is really where brands are made or lost and I don't want you to be somebody who just falls in love with vibe coding and never does the sales and marketing stuff and so in this video I'm going to show you exactly how to use Claude Code the tool that you probably use all day every day for building your products to build an all-in-one AI marketing solution it's going to know everything there is to know about you your brand your product your features your customers your ICPs jobs to be done and it's just going to do marketing for you okay hey I'm Craig Huitt welcome back to the channel we're calling this series building with AI because

[译文] [Craig Hewitt]: 在这个视频中，我们将建立一个只有一人的完整营销团队，这个人的名字叫 Claude。我们将使用 Claude Code 为我们的新产品 LinkBerry 建立整个营销部门。因为你得知道，构建人们喜爱并能从中获得巨大价值的产品固然非常重要，但营销、销售和分发（distribution）才是品牌成败的关键所在。我不希望你成为那种只沉迷于“氛围编码”（vibe coding）却从不做销售和营销工作的人。所以在这个视频中，我将向你展示究竟如何使用 Claude Code——这个你可能整天都在用来构建产品的工具——来构建一个多合一的 AI 营销解决方案。它将知晓关于你、你的品牌、你的产品、你的功能、你的客户、你的理想客户画像（ICPs）以及待完成任务（jobs to be done）的一切信息，并且它将直接为你做营销。好了，嘿，我是 Craig Hewitt，欢迎回到频道，我们将这个系列称为“用 AI 构建”（building with AI），因为

[原文] [Craig Hewitt]: it's not just product it's companies it's money it's personal satisfaction productivity it's all that stuff wrapped up ai is the biggest revolution I think in my lifetime since the internet and we're here to take advantage of it okay okay so here in cursor I have a brand new project i just called it LinkedIn Marketer and we're going to build this from the ground up entirely together in real time okay so I'm going to open up the bottom terminal here and I'm going to type Claude to start Claude Code so if you don't have Claude Code installed just go install it uh I did upgrade to the super max $200 month plan because in building link and a few other projects I'm working on I'm just using Claude code and Claude a ton like hours and hours and hours a day uh so 200 bucks is really very cheap for me to get whole employees worth of work out which is what we're going to basically do here okay so I have a couple of references if you followed along with the channel for any period of time you'll

[译文] [Craig Hewitt]: 这不仅仅关乎产品，它关乎公司、金钱、个人满足感、生产力，是所有这些东西的集合。我认为 AI 是自互联网以来我这一生中最大的革命，而我们要利用它。好了，好的，所以在 Cursor 中，我有一个全新的项目，我把它命名为 LinkedIn Marketer，我们将从零开始，完全实时地一起构建它。好的，所以我将打开底部的终端（terminal），输入 Claude 来启动 Claude Code。如果你还没有安装 Claude Code，就去安装一下。呃，我确实升级到了每月 200 美元的超级最大套餐，因为在构建 Link 和我正在进行的其他几个项目中，我大量地使用 Claude Code 和 Claude，比如每天好几个小时好几个小时地用。呃，所以对我来说，花 200 美元就能获得相当于整整一个员工的工作产出真的很便宜，这基本上就是我们在这里要做的。好的，我有几个参考资料（references），如果你关注这个频道有一段时间了，你会

[原文] [Craig Hewitt]: know of like SEO machine this is another Claude Code project that I created that does long form SEO research strategy writing rewriting editing for long- form SEO blog content we're going to take this and have it be the basis for what this in-house marketing team for us does but this is just going to be one pillar of things right because good marketing is like product marketing and website and copy and SEO may be one of those and ads and email right uh it's all those things and so this marketing tool we're building is going to do SEO for sure and it'll take just basically a lot of the context we have here then we'll model this to create other verticals other sub aents you might imagine okay so we're just going to grab the URL here and we're going to go back to Claude and we're just going to give it a prompt that's pretty straightforward I I think and it will hopefully form the basis for how this goes off and builds our marketing team okay so we'll give it a prompt like this i want to b

[译文] [Craig Hewitt]: 知道像 SEO Machine 这样的项目。这是我创建的另一个 Claude Code 项目，它用于长篇 SEO 博客内容的研究、策略、写作、重写和编辑。我们将采用这个项目，并让它成为我们这个内部营销团队工作的基础。但这仅仅是其中一个支柱（pillar），对吧？因为好的营销包括产品营销、网站、文案，SEO 可能是其中之一，还有广告和电子邮件，对吧？呃，是所有这些事情。所以我们正在构建的这个营销工具肯定会做 SEO，它基本上会采用我们这里拥有的大量上下文（context），然后我们将以此为模型来创建其他垂直领域，或者你可以想象成其他的子代理（sub-agents）。好的，所以我们只需在这里抓取 URL，然后回到 Claude，我们将给它一个我认为非常直白的提示词（prompt），希望这将构成它如何启动并构建我们营销团队的基础。好的，所以我们会给它这样一个提示词：我想建...