Helping Founders Go Direct in a New Era of PR & Co

章节 1：公关传播的觉醒与“气场”的力量

📝 本节摘要：

本节介绍了访谈的背景。主持人 Jack Altman 将 Lulu Cheng Meservey 誉为初创企业公关领域的顶尖专家。双方探讨了公关传播（Comms）为何在近年来愈发受到重视。Lulu 指出，传播能力是人类能力的最后堡垒，是 AI 无法取代的领域。她认为，现代创始人正通过模式识别发现，拥有强大“气场（Aura）”、良好声誉和忠实追随者的公司在人才招聘和市场竞争中更具优势。

[原文] [Jack Altman]: the thing that I have extremely high confidence in is that comms is the final bastion of human ability where 10 years from now 50 years from now the ability to persuade and win over and make other people fall in love for other humans will still be uniquely human.

[译文] [Jack Altman]: 我非常有信心的一点是，公关传播（comms）是人类能力的最后堡垒。无论是10年后还是50年后，说服他人、赢得人心以及让人们对他人产生好感的能力，仍将是人类所独有的。

[原文] [Jack Altman]: i'm really happy to be here with Lulu today lulu I was just asking you before like what's the right way to introduce you the way I would describe you is like a startup whisperer for comms behind like you know amazing companies amazing investors.

[译文] [Jack Altman]: 今天我很高兴能和 Lulu 聚在一起。Lulu，我刚才还在问你，该如何恰当地介绍你。我对你的描述就像是公关传播领域的“初创企业低语者（startup whisperer）”，隐藏在那些优秀的初创公司和杰出的投资者背后。

[原文] [Jack Altman]: i don't actually know the full scope of how you do what you do and what it all is but um it's really incredible and uh you're one of the most thoughtful people on how people communicate position things and so I'm really excited to talk about this and learn from you today.

[译文] [Jack Altman]: 我其实并不完全了解你工作的全部范畴以及它具体包含什么，但它确实非常了不起。你是那些在沟通交流和定位事物（positioning）方面最有见地的人之一，所以我非常期待今天的交流并向你学习。

[原文] [Lulu Cheng Meservey]: thank you yeah I'm stoked.

[译文] [Lulu Cheng Meservey]: 谢谢，是的，我也很兴奋。

[原文] [Jack Altman]: why has comm's been having like the moment that it's been having and um I feel like in the last few years people have started like understanding what it is better and dissecting it and applying it and being more thoughtful.

[译文] [Jack Altman]: 为什么公关传播（comms）最近一直处于这种“高光时刻”？我觉得在过去的几年里，人们开始更好地理解它是什么，对其进行剖析、应用，并且思考得更深。

[原文] [Jack Altman]: i think com has started to get paid more which is appropriate i think you can really feel it online the companies that have it nailed the ones that don't but like why has it become more of a thing in recent years seemingly.

[译文] [Jack Altman]: 我认为传播人员的薪酬也开始上涨了，这是理所应当的。我觉得在网上你能明显感觉到，哪些公司做得很好，哪些公司没做到。但为什么近年来它似乎变得如此重要呢？

[原文] [Lulu Cheng Meservey]: I think we're all just pattern recognition machines and when we're seeing that the companies where the founders have the most aura and the companies that have built these impressive cults and the companies that have the best reputations are getting the best people and are winning and are worth the most then the founders coming up say I want to do that too.

[译文] [Lulu Cheng Meservey]: 我认为我们都只是模式识别（pattern recognition）机器。当我们看到那些创始人最有“气场（aura）”、建立了令人印象深刻的“崇拜团体（cults）”且声誉最好的公司，能够吸引到最优秀的人才、赢得竞争并拥有最高估值时，新兴的创始人就会说我也想这样做。

[原文] [Jack Altman]: it feels like even though so like even that word aura I feel like there have been more of these lately where I'm like there's cracked kids and there's like we have a lot of aura and there's like vibes and it seems to me maybe this is always happening but it feels more lately that people are more attuned to these words and these positions and what's the energy of the company and the thing is that does it feel like that to you.

[译文] [Jack Altman]: 感觉就像是，哪怕是“气场（aura）”这个词，我觉得最近出现的频率也更高了，比如“天才少年（cracked kids）”，或者“我们很有气场”，还有“氛围（vibes）”。在我看来，也许这种现象一直存在，但最近人们似乎对这些词汇、这些定位以及公司的能量状态更加敏感了。你也有同感吗？

[原文] [Lulu Cheng Meservey]: yeah and it's actually um handinhand with people caring more about comms and how they're perceived like aura is code for how good of a communicator you are.

[译文] [Lulu Cheng Meservey]: 是的，这实际上与人们更加关注公关传播（comms）以及他们如何被感知是息息相关的。比如，“气场（aura）”其实就是你沟通能力优劣的代号。

[原文] [Lulu Cheng Meservey]: you you can't be bumbling your way through a sentence and not able to describe what your company does and then still have aura as a founder that's very difficult.

[译文] [Lulu Cheng Meservey]: 作为一名创始人，你不能在说话时含混不清，连公司是做什么的都描述不清楚，却还能拥有“气场”，那是非常困难的。