How to Build a Beloved AI Product - Granola CEO Ch

章节 1：访谈开场——从硅谷“宠儿”到改变生活的 AI 产品

📝 本节摘要：

本章包含播客的开场预告（Teaser）与正式介绍。主持人 Matt Turck 介绍了嘉宾 Chris Pedregal 及其产品 Granola——一款在硅谷备受推崇的 AI 笔记工具。正式对话开始后，Matt 坦言自己是 Granola 的狂热用户，并引用媒体报道称其为硅谷的“必用产品”。Chris 分享了他在旧金山举办用户聚会时的惊喜经历，意识到产品引发了某种有机的社区共鸣。Matt 更是将该产品描述为“改变生活（life-changing）”的体验，称其彻底改变了他毕生的笔记习惯。

[原文] [Chris - Teaser]: ai is going to let humans work differently think differently there needs to be a tool that supports that and that's what we want to build so this idea of a contextually aware workspace like AI powered workspace like that's what we wanted to build with granola

[译文] [Chris - 预告片段]: AI 将让人类以不同的方式工作、不同的方式思考，这就需要有一种工具来支持这种变化，而这正是我们要构建的。所以，这种具备上下文感知能力的工作空间（contextually aware workspace），或者说 AI 驱动的工作空间，正是我们想通过 Granola 构建的。

[原文] [Chris - Teaser]: and we said okay great perfect we got the vision that's what we want to build where the heck do we start

[译文] [Chris - 预告片段]: 然后我们说，好极了，完美，我们有了愿景，这就是我们要造的东西，但到底该从哪里开始呢？

[原文] [Matt - Intro]: hi I'm Matt Turk from Firstark welcome to the Matt podcast my guest today is Chris Pedreal the CEO of Granola in just over a year since he was launched Granola has emerged from the crowded category of AI notetakers as a bit of a darling in Silicon Valley not just as a hut AI startup but as an AI product that many in tech circles use rapidly every day and often describe as life-changing

[译文] [Matt - 开场白]: 嗨，我是来自 FirstMark 的 Matt Turck，欢迎收听 MAD Podcast。我今天的嘉宾是 Granola 的 CEO Chris Pedregal。在发布仅一年多的时间里，Granola 已经从拥挤的 AI 笔记工具赛道中脱颖而出，成为了硅谷的一位“宠儿”（darling）。它不仅仅是一家热门的 AI 初创公司，更是一款科技圈许多人每天都在高频使用、并常被形容为“改变生活（life-changing）”的 AI 产品。

[原文] [Matt - Intro]: this episode is a masterass in how to build a beloved product in the age of AI full of practical tips and lessons that Chris has learned along the way including how to achieve simplicity in product design

[译文] [Matt - 开场白]: 本期节目是一堂关于如何在 AI 时代打造受人喜爱产品的大师课（masterclass），充满了 Chris 一路走来学到的实用技巧和经验教训，包括如何在产品设计中实现极简主义。

[原文] [Chris - Teaser]: we looked at it all and we cut out 50% of it we basically redesigned and cut out 50%,

[译文] [Chris - 预告片段]: 我们审视了全部功能，然后砍掉了 50%，我们基本上重新设计并删减了 50% 的内容。

[原文] [Matt - Intro]: knowing when to exit stealth in this really really busy market launching something more polished so that when people use it they're they're wowed by it is is a way to stand out

[译文] [Matt - 开场白]: （我们将讨论）在这个非常拥挤的市场中，如何判断何时结束隐身模式（stealth），以及如何通过发布打磨得更完善的产品，让用户一上手就感到惊艳，从而脱颖而出。

[原文] [Matt - Intro]: and what it's like being a let entrance to a category and then having to compete with a bunch of big companies including potentially the open AIs of the world open AI is going to try to do everything to everyone and I think the question is can we do something way better for a specific use case and a specific type of user

[译文] [Matt - 开场白]: （我们还将讨论）作为一个该品类的后来者，不得不与一众大公司竞争是什么感觉，这其中甚至包括像 OpenAI 这样的巨头。OpenAI 试图满足所有人的所有需求，但我认为问题在于，我们能否针对特定的用例和特定类型的用户，把某件事做得好得多？

[原文] [Matt - Intro]: there's a lot to learn for AI builders in this one please enjoy this great conversation with Chris

[译文] [Matt - 开场白]: 本期节目有很多值得 AI 构建者学习的地方，请享受这场与 Chris 的精彩对话。

[原文] [Matt]: hey Chris welcome

[译文] [Matt]: 嘿，Chris，欢迎。

[原文] [Chris]: thanks Matt

[译文] [Chris]: 谢谢你，Matt。

[原文] [Matt]: all right so not to fanboy you from the very beginning of this conversation but I have to say I'm a very rabid user of Granola and actually our entire firm at First Mark um is and um you know when I start when I started using Granola a few months ago I thought I was pretty cool a pretty early adopter kind of kind of situation

[译文] [Matt]: 好了，虽然不想一开始就表现得像个迷弟（fanboy），但我必须说，我是 Granola 的狂热用户（rabid user），实际上我们 FirstMark 整个公司都是。你知道，当我几个月前开始使用 Granola 时，我还觉得自己挺酷的，属于那种早期采用者（early adopter）的情况。

[原文] [Matt]: and then there was uh this article in the information a couple weeks ago that basically said well everybody in Silicon Valley uses the product all the time so uh maybe not so much of a of an early adopter from that perspective after all just curious about how that feels uh as a as a founder to have a product that's just widely embraced by our entire at least little tech ecosystem

[译文] [Matt]: 然后几周前《The Information》上有一篇文章，大意是说现在硅谷每个人都在时刻使用这个产品。所以从这个角度看，我也许并不算什么早期采用者了。我很好奇，作为一名创始人，拥有一个被我们整个——至少是这小小的科技生态系统——广泛拥抱的产品，感觉如何？

[原文] [Chris]: it is it feels both amazing and and daunting is the honest response i uh we did this this was last maybe November uh um so we're based in London right and we went to SF for a board meeting and someone on the team said "Hey should we rent out a bar and just email users and say if you'd want to come and we' like sure you know and we thought we thought like five people would show up."

[译文] [Chris]: 老实说，这种感觉既美妙又令人诚惶诚恐（daunting）。大概是去年 11 月吧，我们是在伦敦办公的，当时去旧金山参加董事会会议。团队里有人提议说：“嘿，我们要不要租个酒吧，给用户发邮件说如果你想来就来？”我们当时觉得“行啊”，心想大概也就五个人会来吧。

[原文] [Chris]: And like this two-fol bar was just full of full of people and um and then they were just the the level of detail with which they were talking about the product or things we should change or things that they had noticed it it really hit me cuz it when you you build a product for people but really being in a room with that community all at once it it made me realize there's oh there's something special that's happening here that we didn't necessarily design for it's kind of organically happening and now it's kind of our job to to follow that,

[译文] [Chris]: 结果那个双层酒吧挤满了人。而且他们谈论产品的细节程度，无论是建议我们修改的地方还是他们注意到的细节，真的触动了我。因为当你为人们打造产品时是一回事，但真正和整个社区共处一室时，我才意识到：“噢，这里发生了一些特别的事情。”这不一定是我们设计好的，它是某种有机发生的现象（organically happening），而现在的任务就是去顺应这股潮流。

[原文] [Matt]: yeah and and one amazing which uh I'm sure you've heard tons but it's just my personal experience and looking online and talking to people a description of the granola experience that keeps coming back is life-changing uh which is insane but that's again truly my experience

[译文] [Matt]: 是的，还有一个惊人的评价——我确信你已经听过无数次了，但这确实是我的亲身体验，而且在网上看评论或与人交谈时，对 Granola 体验的描述总是回归到一个词：“改变生活（life-changing）”。这听起来很疯狂，但这真的也是我的体验。

[原文] [Matt]: I tweeted that at some point I was uh you know all my life a rabid uh notetaker that's how my brain works and it helps me think through the meeting or whatever I'm listening to uh and pretty pretty much overnight that lifelong habit just disappeared once I tried granola a couple of times and trusted it which u again not too fine for you but uh it's it's been an incredible experience

[译文] [Matt]: 我曾发推特说过，你知道我这辈子都是个疯狂的记笔记的人，那是我的大脑运作方式，它帮助我在会议中或听东西时理清思路。然而几乎是一夜之间，一旦我试用了几次 Granola 并建立了信任，这个伴随我一生的习惯就消失了。再一次，我不想表现得太像个粉丝，但这确实是一次不可思议的体验。

[原文] [Chris]: i appreciate that i think um I think that will I think that speaks to the moment in history that we're living in where AI now has all these capabilities um that are going to transform the way we work and the way we think and hopefully you that experience you just described with granola will keep happening in many more aspects of your work life as you're you're basically able to outsource lower level tasks and allow you to think higher level um which is why I think it's such an exciting time to be to be building and to be living quite frankly,

[译文] [Chris]: 很感谢你这么说。我认为这印证了我们所处的历史时刻，AI 现在拥有了这些能力，将彻底改变我们的工作方式和思考方式。希望你刚才描述的使用 Granola 的那种体验，会在你工作生活的更多方面不断发生，因为你基本上能够将低层次的任务外包（outsource）出去，从而让你进行更高层次的思考。这也是为什么我认为坦率地说，现在是一个令人兴奋的构建产品和生活的时代。