How I'd build a one-person business (if I started

章节 1：引言与范式转移：2026年的商业新规则

📝 本节摘要：

在本章中，Dan Koe 开宗明义地指出，商业、代码、艺术及社交媒体领域正经历剧变，去年适用的策略在2026年已失效。他明确表示拒绝提供诸如“开办代理公司”或“做自由职业”等陈旧的回收建议。面对市场上充斥着“信息产品已死”或“价值内容已死”的论调，他认为这标志着一个新范式（New Paradigm）的涌现。尽管新规则尚未定型，但他将揭示一种适应未来2-3年的全新一人企业模型，帮助创作者走出迷茫。

[原文] [Dan Koe]: i think it's obvious that everything is changing right now business the internet social media coding art it feels like what worked just last year doesn't work anymore and since we're here to talk about the oneperson business or just online business as a whole because it applies to everything I'm not here to give you just some recycled advice right it's 2026 we're going into 2026 everyone's creating the the best business model to start in 2026 videos i am too for the views but with most of those videos they're just saying the same thing they did in 2025 and that was okay when they were saying it last year and the year before because not much changed

[译文] [Dan Koe]: 我想显而易见的是，一切都在当下发生着改变——商业、互联网、社交媒体、编程、艺术——感觉就像去年还能奏效的东西，今年就不灵了。既然我们要探讨一人企业（One-Person Business），或者说整体的在线业务（因为这也适用于所有领域），我来这儿不是为了给你一些回收利用的陈旧建议。现在是2026年，我们正迈向2026年，每个人都在制作“2026年最佳创业模式”的视频，为了浏览量我也在做，但大多数这类视频只是在重复他们在2025年说过的话。而在去年或前年，这么做还没问题，因为当时并没有发生太大的变化。

[原文] [Dan Koe]: so I'm not going to tell you to start an agency i'm not going to tell you to start freelancing i'm not going to tell you to even build an info product i'm not even going to tell you to start coaching or consulting or whatever the popular business model was like starting a community or anything and I've already talked about those plenty of times in the past just go look at the oneperson business playlist on my channel,

[译文] [Dan Koe]: 所以，我不会叫你去开一家代理公司（Agency），我不会叫你开始做自由职业，我甚至不会叫你去构建一个信息产品（Info Product），我也不会叫你开始做教练或咨询，或是任何以前流行的商业模式，比如建立一个社区之类的。关于这些我已经过去谈过很多次了，直接去翻看我频道里的“一人企业”播放列表就行。

[原文] [Dan Koe]: but instead I want to show you the business model that I think makes sense right now for the next two to three years maybe and the reason I'm making this video is because I keep seeing online because they're trying to get views too that valuebased content is dead or info products are dead or coaching is dead and what that's doing is it's making people feel like they just shouldn't start as a creator they should just give up and not even try because they don't know what to do

[译文] [Dan Koe]: 相反，我想向你展示我认为目前乃至未来两三年内行得通的商业模式。我制作这个视频的原因是，我一直在网上看到——因为大家都在博眼球——有人说“基于价值的内容（Value-Based Content）已死”，或者“信息产品已死”，或者“教练业务已死”。这种论调导致的结果是，人们觉得他们根本不该以创作者的身份起步，他们应该直接放弃，甚至不用尝试，因为他们不知道该做什么。

[原文] [Dan Koe]: but that's just kind of how things go when a new paradigm starts to emerge because it's not like that paradigm is figured out yet it's it's not clear nobody can just tell you what to do you kind of have to try new things and experiment until you create the new thing so let's talk about how the oneperson business is changing and then let's talk about the future of education and specifically education products and then how you can actually take advantage of this like what you can literally start doing and learning today,

[译文] [Dan Koe]: 但当一个新的范式（Paradigm）开始涌现时，情况往往就是这样。因为这个范式还没有被完全搞清楚，它还不明朗，没人能直接告诉你该做什么。你必须去尝试新事物，去实验，直到你创造出那个新东西。所以，我们来谈谈一人企业正在发生怎样的变化，然后谈谈教育的未来——特别是教育产品——以及你如何切实利用这一点，比如你今天就可以开始做什么、学习什么。